（四）《Managerial Communication》授课大课

授课教师：冯云霞副教授

in business organizations

School of business, Nanjing University

Lecturer: Yunxia Feng, associate professor

E – mail: yunxia@jlonline.com

Phone number: 025-5403400

Audience: MBA, E-MBA participants; managers

Course Description

In this course students study and discuss business cases and communication theory in order to analyze and understand the strategic and managerial choices in communicating with others both within and outside the businesses. Students apply these strategies throughout the course in written and oral presentations in various situations.

Grading

20% Written Assignments
20% Speaking Assignments
50% Final EXAM
10% Class Participation

In addition to graded presentation and writing assignments, opportunity will be provided for in-class extemporaneous speaking and writing--to consolidate and strengthen communication practices.

Week Topics/Activities

1 Communication as Managerial Action. Course
Procedures. The process of communication.
Communication Models.

2 Strategies for oral managerial communication I

Narrative presentations:Presentation Checklist,
Planning the Presentation, Strategies for
Controlling Nervousness, Guidelines for handling

questions and answer sessions.

Informative Presentations: Explaining a Product, Process, or System

3 Strategies for oral managerial communication II

Persuasive Presentations: Presenting to move an
audience.

4 Strategies for oral managerial communication III

managerial Listening: The key Skill

5 Strategies for oral managerial communication IV

Negotiation and Conflict Resolution Practice.
Arguing effectively for your interests.

6 Case study and group discussion

7 Strategies of written managerial communication I

Essentials of business Writing. Macro writing issue

8 Strategies of written managerial communication II

micro writing issues; core business English words

9 Strategies of written managerial communication III

Strategies for management reports

10 Speaking and Writing under pressure. Impromptu
speaking and the ability to handle tough questions

11 Group discussion and class presentation

12 Cultural influences on business communication

the way to improve intercultural communication

13 Case study and class discussion

14 Final exam

用中英文两个语言授课